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09.06.2019
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The Only Website Builder You’ll ‘Probably’ Ever Need

Are you in business? 

Do you want to start a business?

A website is an essential asset. So is an easy-to-use website builder

  • It’s where potential clients will find you, get to know you, like you and trust you.
  • It’s the first place referrals will turn to learn more about you.
  • It’s where you’ll sell your products and services, invite contact requests, brand yourself in your niche, and show off what you know.
  • It might also be where you host your webinars, offer group coaching programs, publish a podcast,.create a blog, and even set appointments with clients.

Whew!

That’s a lot of jobs for one website to do.  But, it’s entirely possible, if you choose the right software. With WordPress, you can easily complete those tasks and so much more.

easy to use website builder

Free Website Builder

You read that right. WordPress is completely free to install.  All you need is your domain and a hosting service. Once you have those two items, you can install the free WordPress software.

What a bargain!

Fast & Easy Website Setup

In the time it takes to finish your morning coffee, you can have a website created and live on the Internet using WordPress. Most hosting companies offer “one-click installs” for WordPress, meaning it will take you about 5 minutes to create your website. From there, it’s a matter of choosing a theme and adding content.

Even if you’re technically challenged, WordPress is simple to use. I know, because I’ve struggled with the technical side of an online business.

What has helped me most are YouTube videos. Simply enter your issue, from “how do I install WordPress” to “how can I create a membership site” into the YouTube search bar and voila! You’ll find several videos to help you use WordPress.

Your Site, Your Style

With thousands of free and premium themes available, it’s easy to find a look that’s just right for your brand and business.

Want something more customized?

Many themes offer easy, drag-and-drop editing of layouts, colors and more.  If you want something designed just for you, there are thousands of capable developers to build you a custom design. XXX designed our new FamilyEbiz.com website.

Plugins Add Greater Flexibility

Originally, WordPress was designed as a blogging platform, It earned early popularity by making the technical chore of creating a website, easy for thousands of new bloggers.

Today, it goes beyond a blogging tool, and is the easiest software to set up your new website. WordPress has thousands of plug-ins that offer exactly what you need for your business website.

  • Shopping carts, such as free WooCommerce
  • Membership sites
  • Sales pages
  • Personal journals
  • Online directories
  • Non-profit fundraising
  • Video blogging, with YouTube
  • Podcasting
  • News sites
  • Recipe blogs
  • Photography sites
  • And dozens of others

The combination of themes and plugins—small add-ons that install directly into your WordPress site—make the possibilities nearly endless. No matter what you need your website to do, chances are good that WordPress and its plug-ins can handle it.

Kerry

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09.05.2019
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How to Build a Business, Not Another Job

Many people dream of working for themselves, being their own boss, and having the freedom to only take on clients and projects they love. What they don’t realize, though, is that there is a huge difference between building a business and being self-employed.

So, let’s take a look at how to build a business for YOU.

  • Business owners scale their income…Self-employed people trade dollars for hours.
  • Business owners leverage the skills and talents of others… Self-employed people rely only on their own skills.

Discouraged yet?

Don’t be. Every business owner started out self-employed. Just don’t stay there.

3 Tips on How to Build a Business

These tips will help you build a sustainable business instead of just another job.

How to build a business

Don’t Try to Do It All Yourself

Building a sustainable business requires that you leverage the talents and time of others. While it might seem cost-effective to simply do everything yourself—especially in the start-up phase when you likely have more time than money—it’s a path to burnout and stress.

Instead, separate your tasks into those that you love and are especially suited for (such as marketing) and those you dislike and aren’t good at.

Then make a solid plan to get rid of those tasks you don’t love or ones you’re not gifted for. If you feel like you can’t afford to outsource it all right now, start with what you tend to procrastinate the most on, even if it’s just a few hours each month.

What do you put off … on a regular basis?
What is a repeatable task you can easily train a VA?

For me, I trained my VA to take over social media the way I want it done. I created spreadsheets and videos to help her get started. The first 3-4 weeks, I checked on her everyday to be sure she was doing social media the way I wanted it done.

Once I was confident she scheduled Pinterest and Facebook the same as me, I could let her take it over. Now, I check on her once a week and it saves me about two hours each week. That may not sound like much, but I can research and write a blog post in that time. . . which is a much better use of my time.

Step one on how to build a business (not a job) is to let others help you.

Don’t Allow Yourself to Work All the Time

When Steve was working at home & our kids were young, he had set times he worked. When he was finished in the evening, he was focused on our family. This kept our family life going well.

The beauty and trouble with working at home is the same: You live where you work.

Working & living in the same place means there’s no clear line in the sand between your work day and your home life.

Since there’s always work to do, it’s easy to find yourself working every available moment—often to the detriment of your family relationships.

But don’t …  Don’t work all the time!

“How?” you ask.

Since there’s always work to do, it’s easy to find yourself working every available moment—often to the detriment of your family relationships.

You can help avoid this by:

  • Set a Work Schedule – Setting, and maintaining, clear work hours
  • Shut the Door – Close your door when you’re done for the day
  • Schedule Family Time – You need it, whether or not you think you do.
  • Take Time for Yourself – Really!

It may sound selfish to take time for yourself when you have so many things to do to build a business. Let’s look at the airlines as an example. “Put your air mask on before you help your child.” If you aren’t breathing, you can’t help your family.

Or, when it comes to your business . . . it you are always on edge, grumpy, complaining because you haven’t taken time to breathe, you’re not doing anyone, any good.

Personally, I start my day with prayer, exercise and reading … and breakfast.

OK…some strong coffee, too!

I need my time with God each morning or I will be a grouch later in the day. What do you need for yourself, to get started on the right foot?

Vacations & Downtime Are Important

When we decided to create our own businesses, we wanted freedom.

  • Freedom to spend time with our family.
  • Freedom to go to soccer games in the middle of the day.
  • Freedom to take vacation.
  • Freedom to go on a mission trip to El Salvador.

Can you relate?

What freedom do you want from your business?

In the midst of working on your business to be successful, that freedom can quickly slip away.

Don’t create a business that requires you to be “in the office” every day or you will be “chained” to your business with no freedom at all. At the start, you may need to be available more, but you should definitely be planning for the day when you can be “off the grid” for extended periods of time.

And, it’s never TOO early to start extended periods of time off.

  • Find trusted assistants who can handle things when you’re not available
  • Leverage automation tools such as autoresponders and autowebinar systems. I love Aweber. It’s working when I’m not.
  • Create repeatable systems so you’re not always re-inventing the wheel.

If you haven’t created your digital marketing funnel that works when you’re not, I highly recommend doing so. It might take you a week to create your funnel, but it will be worth every minute. It’s one of the first tasks I encourage clients who want to know how to build a business.

While you might not be able to hit the road with no internet access for weeks at a time, at the very least you should be able to reduce your workload to a daily check-in.

Sound impossible? It’s not.

With some forethought and planning, you can create a team—and the systems they need—to successfully run your business without becoming overwhelmed and overworked.

Kerry

 

 

 

 

 

 

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07.29.2019
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Best Email Subject Lines To Increase Your Open Rates

Is anyone opening your emails? Seriously! If no one’s opening your email, then no one is reading your emails. You don’t really have an audience and it’s time to start writing the best email subject lines … TODAY!

For me, the most important metrics to consistently watch and improve are email open rates. There’s good reason for it, too. If your subscribers aren’t opening your email, then they can’t read about:

  • Your newest coaching program
  • Your latest must-have tool discovery
  • That epic blog post you just wrote

The trouble is, you only have about two seconds to entice a reader to open your email with the best subject lines. Even worse, you have to do it in ten words or less.

Yikes!

That’s a pretty tall order, even for seasoned copywriters. But there are some tricks you can use to create the best email subject lines ever and improve your digital marketing funnel.

Best email subject lines to increase your open rate

How to Write the
Best Email Subject Lines

Be Ambiguous

If you’ve been on Facebook lately you’ve no doubt seen those “click bait” headlines that say things like, “She adds this to a box of Wheat Thins and I’m drooling!” The reason headlines like that work is because we can’t help but wonder what “this” is that she’s adding to her Wheat Thins.

Is it sugar? Salt? Peanut butter?

We imagine the possibilities, and in the end we have to find out, so we click.

You can employ the same technique in your email subject lines. Just substitute the word “this” for the actual thing you’re writing about, and you’ve got instant enticement.

If I’m perfectly honest, this is my favorite and most effective way to increase my open rates. My top subject line open rate comes from this one:

“Did you see this?”

When you get an email with only those four words in the subject line, you wonder what I’m talking about and click open.

It’s ambiguous and creates curiosity.

If you want to see other good, ambiguous subject lines, watch the news headlines. The ones that pop up on your browser when you first open it. Those people are masters at getting you to click their box to read more.

best email subject lines

OR . . . you can grab a copy of my 37 Best Email Subject Lines. It’s free right now, so enter your name & email below. I’ll send it on over.

 

Use Numbers

7 Hidden Benefits of Waking Up at 5am
3 Unlikely Ways to Close the Sale”

5 Social Media Platforms You Shouldn’t Be Ignoring”

Why do numbers work so well to get your readers to open up?

Numbers work in subject lines are great because we are ego-centric and curious. We simply must know if we’ve been using those three ways to close the sale. We will either feel good for being a marketing maven, or we learn something we need to do. Both are compelling reasons to open an email.

Split Test – Case Study

About a month ago, I conducted a split test in my homeschool niche with these two subject lines:  

Subject Line 1: 22 Ideas to Celebrate First Day of School  

Subject Line 2: It’s back . . . did you get it? 😉😉😉  

Subject line #1, the one with numbers, was opened 1% more times than subject line #2. To take it  a step further, 17% more readers clicked my link inside email #1.  

Over the next month, look for ways to use numbers in your subject lines to increase both your open rate and your click-through rate.

Here’s the bottom line!

If your subscribers aren’t opening your email, they’re not buying. Paying closer attention to your subject lines is the single most important thing you can do for your email marketing campaigns.

In my next post, I’ll share more tips on writing subject lines that get opened.

What tips do you have to create the best email subject lines so your increase your open rate?

Kerry

P.S. I highly recommend this free email writing course to help with all areas of your email campaigns.  Grab it here today! Why not? It’s completely free!

In the free email writing course, you’ll also get fill in the blank templates to personalize your own emails.







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07.15.2019
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Automate Your Digital Marketing Funnel with 3 Quick & Easy Website Tweaks

When it comes to leveraging your time, automation is the sharpest tool in your toolbox. It allows you to get more done in less time, and to smoothly move people through your digital marketing funnel.

How can you automate parts of your business?

How can you spend more time on important areas of your business?

As a small business owner, you may have overlooked your website and the easy tweaks you can make to keep your digital marketing funnel working for you.

I’ve got 3 easy website tweaks for you. We’ll look at the first one today. It’s one of my favs.

As a small business owner, you may have overlooked your website and the easy tweaks you can make to keep your digital marketing funnel working for you. Let’s take a look at 3 website tweaks you can make this week.

Automate your digital marketing funnel with 3 quick & easy website tweaks

Digital Marketing Funnel Tip #1:
Grow Your Email List with Your Blog

When I was preparing for a huge giveaway, I decided it was time to improve my follow up sequence … to review my digital marketing funnel in that category.

I completely revamped my funnel after a reader took advantage of my free offer. In addition to updating my funnel, I updated all my blog posts in that category.

How did I updating those blog posts help to build my mailing list?

I added an opt-in form for my free giveaway item on each blog post. Once my new readers claimed their free item, they started down my digital marketing funnel which made sales for me.

Like any smart business owner, you likely have opt-in forms on your website. They’re in the sidebar or footer.  You might even have a pop-up to capture attention as visitors as they arrive.

But do you have a solid call to action in each of your blog posts?

Your readers come to read your great ideas. That’s where they spend the most time. When a new reader is consuming your posts, he’s primed to learn more. Give him the opportunity by offering an opt-in at the end of each & every post.

Even better, make it a logical next step by offering a free resource in each  & every post. I call these a loss leader. They are similar to what grocery stores sell at a loss, to get you in the store.

Each loss leader gets your reader more invested in you, your brand, your website.

These offers typically consist of a simple checklist or worksheet and should capture attention by providing even more information about a topic they’re already interested in. When your reader signs up for that offer, they enter your digital marketing funnel.

Digital Marketing Funnel Tip #2:
Related Links Keep Them Reading Your Blog

To be honest, I don’t do this often enough. In fact, I’m working on related links this week. What’s a related link?

When you mention something in your post that you already wrote about, you should include a hyperlink to that blog post.

For example … on my homeschool blog a few weeks ago.

I wrote a new post about the 50th anniversary of landing on the moon called Moon Videos for Kids. In that post, I mentioned a subscriber favorite: Oreo Moon Phases activity.  So, I linked the words “Oreo Phases of the Moon” to the previous blog post. I included those exact words because that is my keyword for that page.

This is an important maintenance job that will help provide visitors with the information they’re looking for by linking related posts together.

Not only is this strategy good for keeping visitors on your site, but Google likes seeing related (interior) links.  Posts that link to each other encourage search engine bots to crawl your site more thoroughly, and help boost the rankings of your most relevant posts.

Hint: Don’t have time to hyperlink to other pages on your site? This is a perfect job for your virtual assistant. In fact, I’m adding this task to my VA’s doc after I finish this blog post.

Hint 2: Don’t have a VA? Work on this while you’re watching TV in the evening.

Digital Marketing Funnel Tip #3:
Make the Best of Your Giveaway Pages

I’m super excited about this last website tweak to put your marketing on auto-pilot.  I use this auto-pilot tweak all the time in my homeschool marketing.

Whether you’re giving away a free report or paid product, your giveaway pages can pull double-duty by offering visitors a “what’s next” option.  If you’re enrolled in our Magic of OTO course, this will sound very familiar.

I offer items as giveaways. Yes, you read that right.

For a limited time, I give away an item that I normally sell on my website on a regular basis.  Why do I do this?

When I join with other bloggers in a huge giveaway, I have hundreds of people grab that resource and get on my marketing list. Wouldn’t you like to add hundreds of people to your list in less than a week?

As soon as they sign up, they automatically land on a page with an incredible offer. What type of offer?

For free giveaway pages, a related, a low-cost product is best.

It gives readers the chance to learn more about you with a small investment. Generally speaking, I use the strategy of Magical OTO. The strategy of one-time offers at incredibly low prices. 

I’ve been surprised and happy how many sales I’ve made through one-time offers at the low price of $7. In fact, you may have seen one of my OTO’s when you landed on our Niche Pro Tool Kit for only $7 after enrolling in our Magic of OTO E-Class.

I’ll let you in on a little secret. The magic of this offer is the timer … which does not let you see the page again after the offer expires.

The cool thing about this entire system is it’s all on auto-pilot. It’s all set up ahead of time, so I don’t need to manually make this happen.

Now, for paid product pages where your customer does pay you for a resource, consider offering a complementary product instead.

It’s the same idea you see on big business pages. Since you bought that item, you’d like this resource. Or, another way is to say, “Other people who bought this item, also bought these incredible resources.”

What’s a good rule of thumb to follow on your website?

Whenever a reader lands on a page, he should be offered the next logical step. When you write your blog posts or create your giveaway pages, keep that in mind your digital marketing funnel. If you follow these strategies, your funnel will practically fill itself. Mine does!

Kerry.

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07.11.2019
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More Important Than Money: How to Be a Successful Entrepreneur

What do super-successful business owners all have in common? Wondering what it takes … how to be a successful entrepreneur?

It’s not experience.

It’s not extraordinary skills.

It’s not even a powerful drive.

All of these things can definitely help grow your business, but they’re not a prerequisite for success. After all, no one is born with experience or skills, and plenty of successful entrepreneurs lack drive.

How to be a successful entrepreneur

The one thing that does make a difference, though, is your “why.”

Why did you decide to become an entrepreneur?

Why do you spend too many hours in front of your computer every week?

Why do you stay up too late and get up too early, just so you can work on growing your business?

The “why” is what ultimately drives us to success.  But here’s the thing: it’s different for everyone and it’s not to make money. Your why is not my why, and my why is not her why. It’s a deeply personal choice that can have great meaning…or not.

My Big Why

For me, my big why is to help moms (both in the states and in El Salvador) raise their children to be Godly leaders who can think critically and Biblically.

I’m willing to work more hours than I’m paid to help the ladies in El Salvador understand God and understand education. I’m willing to fly across the country to speak at a homeschool conference, even if I don’t make any sales. In the end, my big why helps me make daily, weekly and monthly decisions, as well as helps me be a successful entrepreneur.

For others, their big why will be different from mine.

For example, a survivor of domestic abuse might happily spend 60 or 70 hours each and every week mentoring other victims of abuse, or counseling couples on how to break the cycle. Her big why is not to make money, but a strong desire to prevent other women from suffering in the same way she did.

A mother of small children may be saddened at the thought of sending her kids to daycare just so she can go to work to (barely) pay for it. Her big why is a drive to spend as much time with her kids as she can, while still supporting her family.

A young, fresh-out-of-school entrepreneur might resist taking the same path his parents took, working for a corporation for 40 years, only to retire and find themselves with barely enough to live on. Instead, he dreams of having the income (and the time) to see the world while he’s still young enough to enjoy it.

What’s your Big “Why”?

Whatever it is, your “why” is the driving force behind every action you take.

When you’re deciding whether or not to take on a new client, ask yourself if it’s aligned with your “why.”

When you’re setting goals for the year, ask yourself if those goals are moving you closer or further from your big why.

Thinking of branching out into a new business venture? Make sure it’s in alignment with your big why, and  all of a sudden how to be a successful entrepreneur makes much more sense.

Kerry

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06.22.2019
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How to Get Web Traffic When You Borrow Someone Else’s Audience

Ask nearly anyone who runs an online business what their biggest struggle is, and chances are they’ll say “more web traffic.”

You need traffic to build an email list.
You need traffic to make more sales.
You need traffic to fill your coaching programs.

So the big question is, where do you get all that web traffic?

Sure, you could buy ads, but you might spend more money on ads than you get with the new traffic.

Or, if you aren’t careful, you might just fill your list with a less-than-ideal group of readers and that does nothing for your sales. You might focus your time and energy on search engine optimization, but if you don’t have years & years to build your business, then SEO should not be your top choice.

 What in the world should you do?

Let’s take a look at your other options.

How to get web traffic

Be a Guest – Guest Blog Contributor

Everyone needs content. It’s the one thing that remains consistent among all content creators—there is never enough. That’s where you can help.

I know because I’ve written many guest posts for other bloggers.

By guest posting on other blogs, you can “borrow” some of their web traffic.

How in the world will writing for another blogger help YOU?

  • Create custom content designed with the other blogger’s unique audience in mind.
  • Provide stellar value with actionable ideas and strategies not found everywhere else.
  • Inject your personality so those new to you will instantly connect with you.
  • Offer a compelling reason to click through to your website or blog for more information.
  • Yep . . . link up to your website so their readers head on over to your website.

Partner Up – Free Event for Your Friends

No list?

Here’s a quick way to “borrow” someone else’s list to kick-start your own: Schedule a free event with a partner. I’ve done this so many times and it always works.

Here’s how:

  1. You (the one with the small list) create a compelling, free training which leads naturally to a low-cost, no-brainer product.
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  2. Install an affiliate tracking system such as ejunkie.
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  3. Offer your best affiliates a higher percentage of profits in exchange for co-hosting your webinar and bringing their traffic along for the ride.

This is a win/win for both of you, as your affiliates drive web traffic so you have a bigger payday. Just be sure you have a Magical OTO and good follow up sequence in place so that your new readers can benefit from all that you have to offer.

Get Interviewed – Become an Expert

Want to really show off your expert status and bring web traffic back to your site, too?

I sure do!

The easiest way I found to be an expert is to get on some interviews. Just like authors with new books and actors with new movies, online business owners can get in front of new audiences simply by answering questions about what they know.

Of course, you’re probably not going to appear on the Today Show (although that’s not impossible) . . .  but there are still plenty of opportunities out there for business owners and consultants in any and every niche.

Look for interview and speaking opportunities on:

  • Podcasts
  • Online conferences
  • Other blogs
  • YouTube
  • Periscope and Blab
  • Local events
  • Industry conferences
  • Telesummits

Start by reaching out to your online business friends, bloggers and others that you most admire. Don’t be afraid to get the word out with your blogger friends and your list that you’re looking for opportunities.

One place I found most helpful is a social media group of bloggers in my niche.  As I posted in the group, I got to know them and found opportunities to be interviewed.

Even if you don’t yet have a list of your own, it’s easy (and fun) to jumpstart traffic andyou’re your own readers.  Simply make yourself available for these and other opportunities. Each guest post, podcast interview and webinar is another chance to get in front of a whole new market, so take advantage of it!

 

Kerry

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10.12.2018
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Best Place to Spend Time on Your Business

If you listen to any of the experts about growing an online business, they generally agree on what is the most important place to spend your time.

What do you think it is?

Nope…not facebook, instagram, product creation, pinterest images.

Most of them say it’s their list … their email list. They wish they would have spent more time on their list from Day One!

How much time do you spend growing your list and cultivating a relationship with your readers?

A better question might be, how much time do you spend on Facebook, Pinterest or Instagram?  The problem with social media is you have no control over your list. You are at the mercy of Facebook everytime they change the rules.  Same for Pinterest and Instagram as they change their algorithm about which posts are seen by your followers.

With your email list, you have complete control over what is sent to your readers.  You can create different email sequences and sales offers based on each of your readers. When you personalize your message, your readers are more likely to read and respond when you have an offer.

Short Case Study on List Building in a Niche

Last month I decided to create a brand new email list for a Homeschool Unit Study I created. Not only would I get new subscribers to the list, I created an 18 email follow up sequence. I wanted to begin from ground zero developing a relationship with my new readers. In that series, I had two different offers along with good content my readers wanted.  What are my results?

I gave away my Unit Study in September freebies. I paid $100 to be included. Within a few days, my new readers received the first offer around September 27 (2 weeks ago). I’ve had 19 sales. I made back my $100 and more. For brand new readers, that’s a good start. And the second offer is being emailed this week, so I expect even more sales.

Do I need to go to Facebook or Instagram to develop that relationship with my new readers and new customers? No, I can stay on my blog and in my email list. It’s all in a place that I control what message is given.

Where are YOU spending your time?  Your list or social media?

This past Monday I heard Ruth Soukup make a statement that rings true to me.  “You have to do the right things in the right order”. You may be doing the right things, but done in the wrong order you won’t grow your business.

In this situation, the right things are cultivating my list. The right order is the email sequence that I am using. In 2 1/2 years, Ruth grew her business to a point her husband quit his engineering job and they live off her 6-figure blog income.  I would say she’s doing the right things in the right order.

I’m super excited about going through Ruth’s course called Irresistible Email: The Art of Attracting, Captivating, and Nurturing Your Tribe of Raving Fans. In fact, just reading the Genius Blogger’s Cheat Sheet about Ruth’s course gave me an idea I will begin implementing in my own business.

Here are a few things you can expect in Ruth’s course:

  • Discover not only how to grow your email list, but how to actually harness its power
  • Pinpoint ways you might currently be getting this whole email thing wrong
  • Craft your voice and create blog posts, lead magnets, Facebook ads and emails using ready-to-use scripts and templates
  • Compare the pros and cons of various email platforms (plus, get Ruth’s favorites and why)
  • Determine when and how to invest in your growth

Normally, this eCourse sells for $297, but for just a few more days, you can get it for just $97! (That’s more than 60% off!) How in the world can you get Ruth’s course for such a ridiculously low price?

Time saving strategies to grow your blog & make more money

Ruth’s course is one of 77 resources in the Genius Blogger’s Toolkit that comes around just once a year!

I’ll let you in on a little secret of mine … there’s no way I’ll go through all 77 eCourses, eBooks, printables, workbooks, or membership sites, so don’t be overwhelmed.

BUT, there are a handful of resources that I am diving into right now because they will help me take my online business to the next level. I’m sure you’re like me… even if just a handful of products apply to your life right now, it’s well worth the investment. There are 5 more list building resources in the Toolkit.

And the best part is this collection is yours to keep. It isn’t going anywhere. So whenever you decide to focus on a new area (monetization, affiliate marketing, design & branding, webinars, and more!), you’ve got resources ready and waiting. Everything in the bundle can be yours, but only if you buy it before it goes off sale on Monday at midnight!

Surprise Bonus

If you click here to get your Genius Blogger’s Toolkit, I’d like to help with your list building by giving you Steve’s 101 List Building Tips (value $27). It’s basically a mini-course on building your list.

Do’s & Don’ts
List Building Basics
Writing money-making messages
Relationship building strategies
Advanced Copywriting
Sign up forms
Promoting your list
Conversion tips

To get 101 List Building Tips, just email a copy of your receipt to kerry – at – FamilyEbiz – dot – com

Sound good? Click here to get everything you need to build a more successful blog.

But don’t wait too long, I’d hate for you to miss it. 🙂

Warmly,

Kerry

P.S. If you’ve been trying to decide whether to get it or not, you might want to know they’ve got a 30-day happiness guarantee! Try it out and if you’re not satisfied for any reason, just ask for a refund within 30 days.

 

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08.07.2018
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How to Manage Your Time Working at Home {2 Simple, Free Tools}

Since many of you are here because you received 6 Week Recipe to Creating Digital Products, let’s talk about getting organized as you work on your first product at home.  How to manage your time working at home can be difficult if you’re not paying attention.

I’m in the process of creating a small product for homeschoolers….for FREE. Oh, I plan to sell it but initially it will be free. When I create free products, I really need to watch how I manage my time.

I don’t know about you, but I can waste hours on the computer.  I start working on a product to sell and before you know it, 3 hours have passed.  All I have is a one-page outline. Can you relate? What did I do during those 3 “work” hours?

I use two simple tools to keep me on track while I work at home.  I hope you will implement a time management strategy this week that helps you follow a system of how to manage your time.

How do you manage your time when you're working at home. How to manage your time is super important so try these 2 tips

I use two simple tools to keep me on track while I work at home.  Sometimes we forget to use simple tools that we already know about. I hope you will implement a time management strategy this week that helps you follow a system of how to manage your time.

Use a Timer

When I set a timer for a task, I am more focused. I also close facebook and gmail so I’m not distracted. For me, using the timer is like a race. I’m racing against the clock to complete a task so I stay focused.

It’s time to write this email, so I think it will take me one hour (30 minutes to write the email and put it on aweber, 30 minutes to put it on my blog and create an image). In the end, it took me 57 minutes, so I did pretty well. I have 3 minutes for me to send it to you.

Record Your Time

I’ve been using this tool for the past several months. Every time I sit down to work, I open up a google docs spreadsheet. I enter the day/time that I begin and the task I will complete. When I am finished, I enter the ending time.  Today I wrote FamilyEbiz email / blog post.

At the end of the week or month, I highlight the activities using a different color for each business.  The colored highlighting makes it easier to see how much time I spend on my homeschool business or my marketing business or simply doing office work like bookkeeping.

The spreadsheet has been a valuable tool for me to see how I am really spending my time. I compare my time with my profit in that niche to make future decisions about my different businesses.

If you’d like a copy of my very simple time keeper, enter your name below and you’ll get it in your inbox.

These are simple tools I use. What about you?  How do you manage your time in your online business?

How do you decide if you are using your time in the best way possible?

Kerry

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07.26.2018
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Offer More to Grow Your Business

You’ve researched your niche, carefully selected your products, and advertised them on the Internet. A few customers have placed orders, and your search engine rankings are improving, bringing new visitors every day.  You’ve got all the basic small business website design principles in place.  Yet you’d like to take it to the next level, to make amazing profits with your online business. So what are you missing?

I’ve been there.  I’ve learned how to build a successful online business, and I’ve learned some important lessons along the way.  For example, I’ve learned that if you offer more, you get more in return.

How many times have you bought a new DVD, sight unseen, because your favorite actor starred in the movie?

Do you have a favorite author, one whose books you always buy (even in hardcover)? You like their work, and you want more. When they delivered, you couldn’t wait to buy!

When you offer more to your customers, they have the same reaction.  If they have already purchased your product, experienced your wonderful services, then they are more likely to buy from you again.  We all prefer to buy from those we know and trust.

So how can this help you?

You can start by capturing the e-mail addresses of visitors to your site.  Easy-to-use software collects e-mail addresses automatically, and can even send e-mails to your clients without your help.  This effective Internet marketing technique will help you build a successful online business.

Once your customer has completed his purchase, what are the chances he will return to your site?  Very few customers return, even if they save your site.  You must give them a reason to return.  So what do you have to do?

First, always look for new products to offer your customers.

Second, don’t let them forget about you – keep in contact.  Use auto-responders to send e-mails advertising new products, special offers, and more.  Some people see this as rude.

Hogwash!

If you came over for a visit one day and then ran into me on the street the next day, you would expect a friendly greeting.  If I never spoke to you again, you would definitely think I was rude.  Don’t make the same mistake in your business.

Develop an e-mail list so you can stay in contact with your customers.  Include an opt-in page, preferably on your homepage.  Offer your customers something valuable in exchange for their first name and e-mail address – consider a newsletter, free article, or similar offering.  Your e-mail list will grow quickly.

Huge companies harness the power of the Internet to make amazing profits with their online business.  That technology is available to you, too.  Use your e-mail lists to educate your subscribers, and to advertise new products, great deals, and more.  Your customers will love to hear from you, and your online business will thrive.

Want an example of how to “offer more to get more”? 

Let’s say that you are selling an e-book for $27.  You hope to quit your day job, but it may take a while.  Still, that e-book has tickled the imagination of many of your clients, and they want more.  Imagine what would happen if you developed a $97 e-book, with video and audio.  Your customers love it, and order the $447 home study course.  They excitedly tell their friends, who tell other friends.  Before you know it, your $997 seminar is full, and you need to add extra dates. Quit your day job sooner – give them what they want!

Offer your customers more, and you will get more in return.  Find out which customers want more, using customized e-mails sent by an automated system.  By giving your clients quality information and products, you guarantee they will keep coming back for more. Both of you will be very happy!

Finally … not sure which auto-responder or email software you should use?

Personally, I’ve been using Aweber to send my emails since 2006. Yep…for over 10 years Aweber has been a part of my online business.

I’m excited that Aweber is offering one month free trial to test-drive their system. To get that free trial, click here and then look for the green button in the top right corner.

Although I recommend Aweber highly, don’t just take my word. Watch what Amy has to say about Aweber.




Try AWeber free for 30 days! – AWeber Communications

Warmly,
Kerry

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07.05.2018
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Tips for Creating Information Products

Information products are one of the hottest selling items on the Internet. And for good reason. Where else can you get timely, relevant information that is exactly what you want…even at 2 am in the morning?

The problem with information in books at the bookstore is that many times it is not specific enough. I don’t want to know everything there is to know about audio engineering, I just want to know how to record a talk, edit it and burn it to a CD to sell on my web site. Try finding that at your local Barnes and Noble! But it is relatively easy to find an ebook about that topic on the Internet. Even better, a video!

Another problem with buying information at the book store is that any information is at least one year old. That’s how long it takes to edit a book, send it to a publisher, get it printed and finally placed on the shelves in your local book store. By contrast, an ebook or other information product will usually have the latest, cutting edge info on your topic because they are so easily updated.

Information products can include anything from ebooks, videos and special reports to complete home study courses that go “thud” when the mail man drops it on your customer’s front porch. But information products can also include teleseminars, membership sites and paid newsletter subscriptions.

Tip 1: Ask your prospective customers what they want.

I know this sounds obvious, but what you think your customers want and what they really want can be two different things. You have a lot of knowledge about your topic…that’s why you are creating an information product. But your customers do not have your level of knowledge and are probably asking different questions than you are.

So, while you are collecting their first name and email, add a custom field that asks their biggest question about your topic. After about 100 email subscribers, you will have a really good idea what it is they are looking for! And you can use that information to write your sales letter as well.

Tip 2: Think of the trade your customers are making.

When purchasing your information product, your customer is trading his dollars for your information. Therefore, make it an easy trade for him. I will trade $47 for information that makes me $4700 every day of the week! That is why “how to make money” ebooks sell so well.

I will also trade $47 for information that saves me 2 days learning how to do something. That is a no-brainer! I am less likely to trade $47 for cute stories, recipes or how to sew my own clothes. That might be a $27 ebook. Get the picture? Make the trade very easy for your customer!

Tip 3: Try to include one or more of these angles in any information product.

Will the information in your product:

  • make people money?
  • save people money?
  • save people time?
  • save people pain (physical, emotional or financial)?

If you can include one or more of these angles in an information product, you will have a real winner on your hands!

Tip 4: Break your long ebook into parts.

If you have a 150 page ebook, consider breaking it up into three 50 page ebooks. Everyone likes to get more value and it feels more satisfying to get three different ebooks rather than one fat one. It feels like you are getting more for your money.

Tip 5: Add enough bonuses to make the purchase a “no-brainer”!

After you create an information product, go out an find about 5 to 6 related products that you can offer as bonuses. If I am buying a $47 ebook and you offer me $500 in downloadable bonuses, it makes the buying decision very easy. I recommend downloadable bonuses because they are easy to deliver and don’t cost you anything. This is also a good excuse to get their email for your owner’s list – you need their email to deliver their bonuses.

Tip 6: Sell first to those who have already bought from you.

Online business owners are like cows many times. We always think the grass is greener on the other side of the fence. We are always looking for NEW customers when our best customers are the ones that have already demonstrated their loyalty by buying our product!

We need to ask them what else they want. Another great way to monetize existing customers is a membership site. So much per month for access to special info, a monthly conference call or even a private newsletter.

Can you say residual income?

So, start with a niche. Ask that niche what they want. And then start creating information products that satisfy the itch they are ALREADY telling you they have. It is a blast and you will achieve expert status in your niche in no time at all!

Warmly,
Kerry

ps. I’m honored to have one of my products in the BC Stack.  You can grab my updated 6 Week Recipe to Creating Digital Products … that anyone can follow! ($97 retail) for only $37 … AND you’ll get 65 other business resources.

That’s a deal. Click here to see what you’ll get to increase your profits.

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