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Alligator Sausage & What It Taught Me

A few years ago, my daughter played in a softball tournament in Coeur d’Alene, Idaho.  Although we homeschool our children, Idaho’s public school system welcomes home schooled kids into their sports programs. It’s been a wonderful experience, and our children have been warmly welcomed by their teammates. Of course, it helps that they are great athletes!

The stakes were high – whoever won the next game would play in the State Championship!  When my daughter came to bat, she nailed the ball, a real screamer to right field.  She made it to home plate, scoring the tying run as she went.  Our team went on to win the game.  Gentry came home with MVP honors… we couldn’t be more proud!

That evening, I learned a valuable lesson.

After watching seven hours of softball, we were hot, sticky, tired, and badly sunburned.  We didn’t feel like going out for supper.  We decided to order pizza, and asked the front desk if they had any suggestions.

pizza schmizzaBoth front desk clerks immediately and enthusiastically suggested the local Pizza Schmizza (honest, that was its name). They both began to rave about the wonderful pizza, great sauces, and gourmet toppings.  Not only did Pizza Schmizza offer traditional pizzas, they even included spicy Thai options, even alligator sausage!

“How did you hear about them?” I had to ask.

They responded, “Each week, the owners bring us pizza for our break.”


Front desk clerks at a hotel are often great sources of information for weary travelers.  They are often asked for recommendations on restaurants, local entertainment, and more.  By giving free pizza, Pizza Schmizza increased sales. Your lesson? twoFind out who your prospective customers connect with, and reward the middleman.

But I can hear the objections now.  “Why should I give my product away for free?  I need to make money like everyone else, so they should pay like everyone else!”

You are thinking too small.  Free samples do not cost much in the grand scheme of things.  That small cost will be meaningless once your product gets into the right hands.

Now, I am sure that Pizza Schmizza has given away dozens of pizzas to front desk clerks in the area.  But what a marketing strategy! Sure, not all the front desk clerks will recommend Pizza Schmizza.  But some clerks recommend them, and very highly too.

There is a risk that someone may copy your product, then present it as their own.  The copycats are everywhere.  But your business isn’t just about the product… you provide great follow-up, and even offer higher-end merchandise to customers who want more (or, as we say in the biz, you’ve got a “killer back end”). That will keep your loyal customers coming back!

So learn a lesson from Pizza Schmizza on business promotions and marketing ideas – offer free samples to strategic people who will spread the word.  Your business will grow and prosper, and you’ll be happy you did!

Stephen Beck



Everything you need to start making sales today!

If you want sell a product, you need two things…

1) A good quality product.
2) A product that is in demand!

It’s not always an easy combination
to come up with though…

…but I think you will find that this fits the bill nicely:

—-> http://beckman.realguys.hop.clickbank.net

You will see that the “Real Guys” have included pretty much everything you need to start making sales today!

This product comes with a reseller license and was created for a niche that has a massive potential market. It offers help for pretty much ANY person in any niche who could use a website for their business (A massive niche with millions and millions of people in it).

Click below to check it out and cash in on this niche:

—-> http://beckman.realguys.hop.clickbank.net

To Your Success!

Stephen & Kerry


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Blogging Ebook Bundle

Last week I recommended Tabitha’s Pinteresting ebook.  You might wonder why I recommend a book about Pinterest on a business blog.

For the past several months, Kerry’s homeschool site has received more traffic from Pinterest than any other site.  That’s right Pinterest is the number 1 driver of traffic. So take note.  Learning Pinterest is well worth your time.

Tabitha messaged Kerry today and let her know that her ebook is available as the weekly ebook bundle about blogging.  So, we took a look at the ebook bundle and have to say, it is great.
BundleoftheWeek.com, 5 eBooks for $7.40!

I haven’t read the other books, yet.  However, I do know some of the other authors and they can help you improve your blog so it makes sales.

So, why should you grab this bundle of ebook?

The price is right at $7.99.  (5 ebooks for $7.99, that’s $1.59 each)  If you bought these ebooks individually, you would pay $25.95 – Grab the bundle by clicking here & you’ll save $17.96

The content is excellent.  Take a look:

Learn the secrets of successful bloggers and take your blog to the next level with this week’s ebook collection. From balancing your blog and family and setting boundaries for your online presence to monetizing your blog, writing an ebook of your own and using Pinterest to grow your brand, this bundle is packed full of resources for bloggers. And it’s available for 70% off this week only!

Blogger Behave, by Laura Booz
At the end of the day, your blog is just one part of your life, and Laura shares the secrets that have helped her blog well and live well. Learn to develop a vision statement for your blog, strategize blog content that benefits your life, blog authentically without regrets, gain control over blogging time and much more!

Pinteresting, by Tabitha Philen
Pinteresting: Pinterest Strategies for Brands and Bloggers is a step-by-step guide for understanding Pinterest from Tabitha, a professional blogger and Pinterest expert. You’ll learn how to create a show-stopping Pinterest profile page, keep your account fresh and inviting, build a solid community of followers who are actively engaged, develop solid strategies for your Pinterest account, optimize your website by making it more Pinterest-friendly and find the tools to help you manage your Pinterest campaigns.

Blog at Home Mom, by Christin Slade
Christin offers both practical and encouraging tips to help moms balance their life at home with their blog or online business in Blog at Home Mom. You will find ideas for organizing and prioritizing your blog and writing time, as well as setting goals and keeping balance with your home and children.

25 Simple Steps to Make Money Blogging, by Tara Ziegmont
It is possible to make money from your blog, but that doesn’t mean it’s easy! In 25 Simple Steps to Make Money Blogging, Tara shows you how to monetize your blog through increased readership, ads (including the pros and cons of various different types of ads) and paid writing opportunities. She even shares what works (and what doesn’t work) on her blog.

30 Days to Make and Sell a Fabulous Ebook, by Angela England
In 30 Days to Make and Sell a Fabulous Ebook, Angela draws from her own ebook publishing experience (earning five figures a year!) to speed you on your way toward producing, marketing and selling an ebook. You’ll find 30 bite-sized daily lessons, daily challenges, additional resources and quotes from experts to help you create and publish a successful ebook!

The Blogging bundle is only available through 8am EST on Monday, 5/13. Get yours today right here: Bundle 19: Blogging Bundle

Stephen & Kerry

Disclosure: There are affiliate links in this post.


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Start Book Club Starts Today

Our first online book club starts today. We’ll cover the 1st chapter of the book. If you copy hasn’t arrived, you can download the first chapter for free right here:  The Start Book

jon acuff start book from How to Homeschool My Child.com

If you still need to get a copy, here’s a link to Amazon.


Let’s get on to the questions…Feel free to post your response as a comment on this post. I look forward to hearing what you have to say.

1. What stood out the most as you read this first chapter that introduces the Start book?

2. Jon relays a story about his girls thinking they have lots of imagination & they are awesome. How can we encourage our kids to continue thinking they are awesome?

3. How can we help our teens to realize the statements below? (Teen & Adult question)

    • Retirement is dead
    • Hope is boss
    • Anyone can play

Disclosure: There are affiliate links in this post.


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Pinteresting {Book Review}

No matter what your reason for opening a Pinterest account (personal, business or blogging), you need to read Tabitha Philen’s book, Pinteresting. I’m amazed. I’ve still got lots to learn, but let me share what I’ve discovered so far.

pinteresting from How to Homeschool My Child.comRight now, I’m headed to a blogging conference in Florida where I’ll be with fellow homeschoolers. I’m excited to meet some of my blogging friends in real life. I decided to read Tabitha’s Pinteresting ebook on the plane while eating dinner. I’ve just started reading books on my ipad…this is the 2nd one so I was excited to read it in the dark.

I had to make myself slow down & not skip the basics of Pinterest. I’m so glad I did because I’ve already learned some advanced strategies & techniques in using Pinterest. I’ll be implementing them tomorrow after I get to Florida.

I’ve been on Pinterest 14 months. I started pinning after the Houston Quilt Show last year and was immediately addicted…you know what I mean! I’ve read a few articles about using pinterest more effectively, but Tabitha goes over & beyond you online articles or blog posts about Pinterest.

  • Did you know there were secret boards on Pinterest?
  • Do you know how to organize your boards to promote your brand?
  • Should you have one or two boards?

Whether you are using Pinterest for personal organization, to drive traffic to your blog or promote your business, Pinteresting is for you. I guarantee you will learn something new about Pinterest.

Right now, you can grab Pinteresting  for a mere $2.99 by clicking here

Question: What tips do you have about Pinterest? You can leave a comment by clicking here.



Jon Acuff Book, Start – A Review & Giveaway

A month ago, I attended a blogging business conference & received a galley proof copy of a new book by Jon Acuff – Start: Punch Fear in the Face, Escape Average and Do Work that Matters

I highly  recommend reading Jon’s book and here are a few reasons why.

There were several concepts that struck me about the book, but this keeps coming back to me.

All you can control is the starting line.

You can’t control the finish line or what goes on between start & finish, but you can control whether or not you take action … and get going on your business, project or dream.

jon acuff start book from StephenBeck.comBy starting, you’ll move from “average” to “awesome” and Jon shows you how in the Start Book

One thing I truly appreciate about Jon’s book is his honesty. I’ve read many other motivation & self-help books. They tell you “if you can dream it, you can achieve it”. This might be true, but they forget to mention you must work to achieve your dreams.

After coaching many people who want to start a business, be a better mom or fulfill a dream, I agree that the first step is getting started.

You’ve heard Stephen & I say it often . . .

Taking action is essential
Work is necessary

You must start and that’s the number one action you can control.

Move from average to awesome. Start today.

  • Start a side business
  • Start working on your business consistenly
  • Start being a better parent or spouse
  • Whatever it is you want to do…Just Start

Jon’s examples are honest & down-to-earth. Sometimes they go against the self-help propaganda out there…and I appreciate that because they are honest. His examples cover a wide range of topics: business, marriage, parenting, life-growing, spiritual.

Jon Acuff knows there are surprises along the way.

jon acuff start book from StephenBeck.comHe discusses your little voice inside. What is that little voice saying to you?

Maybe they are fears.
Maybe they are lies.
Maybe they stop you.

We all have a little voice that tells us we can’t do it.

Ever have a hard time focusing? That little voice doesn’t want you to focus.

When you get unstuck, you are unstoppable!

The progression Jon takes as he describes getting to the finish line is excellent.  He explains what you should be doing in your 20’s, 30’s, 40’s, 50’s and 60’s. You can see him explain this in a short video by clicking here.

jon acuff-start - free online book club from StephenBeck.com

For these reasons, I’m hosting an online book club to discuss this book.

A book club for homeschoolers, teens, moms, dads, singles, married, business people, dreamers.

Anyone can get unstuck & our online book club can help you get unstuck & be unstoppable.

We’ll discuss one chapter each week. I’ll post 2-3 questions on my blog – How to Homeschool My Child. I haven’t written the questions yet, but my plan is to include an overall Christian perspective. I also plan to have a question each week for your teens to discuss.

Even if you don’t want to be in our book club, please take a moment and look at Start: Punch Fear in the Face, Escape Average and Do Work that Matters by clicking here. You can get the 1st chapter for free at that link.

Be sure to watch both videos!

A 1 minute video about his NYC book launch with a mom sharing how she will apply this book to her life.

A 2 minute video with a fantastic overview of how to go from average to AWESOME (overview of 20′s-60′s)

This book is for everyone…

Grab a copy while you’re there. It’s on sale here. (Amazon has the best price & Amazon Prime members get free shipping)

PS. If you are unsure about investing in Start, grab the first chapter for free by clicking here.

PPS. I know anyone can be changed by applying concepts in this book, so I’m giving away 2 copies. Enter to win below.

Question: Will you join us for our online book club?
What questions would you like us to cover in our online book club?
You can leave a comment by clicking here.

a Rafflecopter giveaway


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Vlogging {Guest Post}

I was guest posting at The Beech Retreat blog, but they are transitioning to another site & took down their blog.

If you’d like to see my video on vlogging (video + blogging), here it is:


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Where has Stephen Beck been?

That’s a good question…where have I been?

Some of you have noticed that I have been MIA and we will share our story of what has happened these past couple years. Check this blog over the next few weeks.

I’m also going to have Kerry (my wife) share some strategies she’s been using with social media. Watch this blog for all the updates.

Until we get those posts written, I want to share a book that Kerry recently read. The author is Jon Acuff, Dave Ramsey’s assistant. Kerry received a galley proof copy of his upcoming book, Start.

She’s working on a review of the book, but we didn’t want you to miss the $250 of freebies that Jon has for you. Click on the image above to grab your freebies

Click here to read more about Jon’s excellent book & grab his pre-order specials. Although this might look like an affiliate link, we do not make any money from your order.

This book is so good, we want to recommend it to you whether or not we make money.

You’ll discover:

  • how to punch fear in the face
  • how to escape average
  • how to do amazing work

I would appreciate you using the link above for 2 reasons.

  1. Kerry gets to eat dinner with Jon Acuff & Dave Ramsey if she gets the most people to click on this link. Would you help her? All you have to do is click here (no purchase necessary to help Kerry)
  2. Kerry is considering hosting an online book club. She would discuss 1 chapter each week, as it relates to parents, working at home/online & preparing your kids to move from average to awesome.

If enough of you click here, she might be able to have Jon Acuff as a guest at her book club.

Thanks for your support…and watch my blog for our story & strategies for success.



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I have been reading a book called The Art of Non-Conformity, by Chris Guillebeau. It’s a great book about living life on your own terms, but he has a chapter on simplicity that I really like. You see, to truly live your life on your own terms requires either a HUGE bank account or a radical life philosophy.

Obviously, if you have a HUGE bank account, you can choose the house you live in, the work you do and even the people you hang out with. But most of us are not independently wealthy. So we have to find alternative ways to live the life that WE choose …instead of the one chosen for us.

One of the ways you can implement this is to eliminate the unnecessary things in your life. Two of the most helpful questions in this regard are:

“Why should I do this?”

“What will happen if I don’t?”

Should you do this? Will it get you closer to life you want to live? Or is it just busy work?

In fact, if you want to get serious, you can take the second question even further when you encounter something you don’t want to do. “Will the world end if I don’t do this? Will someone die?”

Assuming the answer is no, you can safely place the commitment in the unnecessary column.

As you begin down this road, you will quickly learn how to tell the necessary from the unnecessary obligations. And then your next step will be to say no to as many things as possible. Because saying no is critical to setting the terms of your life. And the more you say no to the demands on your time, the more you can shut out distractions that keep you from your key priorities.

So spend some time thinking about what your life would look like if it were lived “on your terms”. Then start saying no to anything that gets in the way!



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Gold Fever

On 24 January 1848, James Marshall discovered gold at John Sutter’s mill in northern California. This discovery set off one of the most dramatic economic events of the nineteenth century. As soon as word got out, people soon began flooding into California to try their luck—and many found gold, at least in the beginning.

You see, finding gold was easy at first. There were nuggets just lying in the shallow water. But of course, those soon disappeared and people had to start scooping large amounts of dirt into sleuces to wash away the dirt to get at the gold.

But soon, the gold that had washed out of the mountain and into the streams was gone. So they had to go to the source. This meant drilling mine shafts into the quartz veins that held the gold. Then they had to crush the rock with expensive stamping machines and then run the crushed rock through sleuces to extract the gold.

 Internet marketing is a lot like prospecting for gold.

The days of easy money are gone. Now, you need to have the right tools such as autoresponders, shopping carts, webinar hosting, etc. And you need to plan carefully before you begin.

  • Where will your visitors come from?
  • Where will you advertise?
  • Are you in tune with the market?

People don’t care how much you know, they only care how your knowledge will solve their problem.

And here’s the last and most important thing you will need: resilience.

Since the gold is harder to find now, there will be products that just don’t pan out for whatever reason. Are you willing to commit financial resources and precious time to a project that has no guarantees? If not, then you may need to re-think your project before you start.

Yes, there is still money to be made online. But the money is flowing to the ones who have a carefully thought out plan. And the big money flows to the ones who are willing to dig three worthless mines in order to find the one that pays off handsomely!