Gold Fever

On 24 January 1848, James Marshall discovered gold at John Sutter’s mill in northern California. This discovery set off one of the most dramatic economic events of the nineteenth century. As soon as word got out, people soon began flooding into California to try their luck—and many found gold, at least in the beginning.

You see, finding gold was easy at first. There were nuggets just lying in the shallow water. But of course, those soon disappeared and people had to start scooping large amounts of dirt into sleuces to wash away the dirt to get at the gold.

But soon, the gold that had washed out of the mountain and into the streams was gone. So they had to go to the source. This meant drilling mine shafts into the quartz veins that held the gold. Then they had to crush the rock with expensive stamping machines and then run the crushed rock through sleuces to extract the gold.

 Internet marketing is a lot like prospecting for gold.

The days of easy money are gone. Now, you need to have the right tools such as autoresponders, shopping carts, webinar hosting, etc. And you need to plan carefully before you begin.

  • Where will your visitors come from?
  • Where will you advertise?
  • Are you in tune with the market?

People don’t care how much you know, they only care how your knowledge will solve their problem.

And here’s the last and most important thing you will need: resilience.

Since the gold is harder to find now, there will be products that just don’t pan out for whatever reason. Are you willing to commit financial resources and precious time to a project that has no guarantees? If not, then you may need to re-think your project before you start.

Yes, there is still money to be made online. But the money is flowing to the ones who have a carefully thought out plan. And the big money flows to the ones who are willing to dig three worthless mines in order to find the one that pays off handsomely!

 Stephen

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