How to Integrate Autoresponders In Your Business

An autoresponder can be a valuable time saving tool when promoting online business opportunities. The challenge is that most business owners simply do not know how to maximize autoresponders to their best use possible and as a result lose out on golden opportunities to generate more sales and work more efficiently.

Email Signatures

For instance, you can use an autoresponder by attaching a signature at the bottom of your emails. What this does is brands your message. They work just like business cards. In the signature you should include your name, the name of your company, contact information and send out a quick message.

Your signature should be including in every email that you send out. What this does is continues to remind the reader of who you and what your business is all about. Each time they see your signature that creates another impression of you and the online business opportunities that you promote. In addition to building impressions a signature at the bottom of your email also has the added benefit of making your emails look more professional.

A good email signature is typically anywhere from four to six lines and is no more than 70 characters per line. Check your text and make sure that it does not get cut off. Your signature should consist of your name, the name of your company, email address, phone number and other methods of contact such as fax numbers.

Finally you want to make sure you also include a brief message about the online business opportunities that you are promoting. Focus on the benefits your products and services offer and the credibility of your company. You can include this message in the PS section.

Importance of P.S.

PS is a good idea to include in your signature. The reason why this is a good idea is that some readers skip the message but read the PS. Include a great call to action in the PS.

By utilizing these steps you will be well on your way to maximizing the benefits of an autoresponder. A signature can be set up very quickly. Therefore set yours up today and maximize the profitability of your online business opportunities.

Create Mini-Courses

When you start a consulting business an autoresponder is also a great tool to help you create courses that promote your business. You already have a topic that you are an expert at because you are a consultant. The course that you design should deal with a specific topic within your area of expertise. You can offer the mini-course as a free bonus for visitors to your website. The autoresponder is the way you deliver the mini-course.

After selecting a topic of interest, divide the topic up into several sub-topics. Give anyone that visits your consulting website a 5 or 7 day course where you cover each sub-topic on each day of the course. Day 1 should consist of an introductory message letting the reader know what will come next. The key is to build interest, clearly communicate your points and offer information of value so that the reader feels that he or she is getting quality actionable information.

In the mini course you use when you start a consulting business, make sure you include the lesson number, topic title as well as information about your company. Conclude with a sneak peak of what the next lesson is about.

The key to creating a good mini-course is to provide valuable information and build curiosity. If you fail to do this, the reader will unsubscribe and will not read your mini course the next day.

As far as how you create the course, there are several ways you can do this. I suggest that you create it in a word processing application or a text based program so that you can have a central location for all of your content. After creating it and reviewing it, the next step is to transfer the course over to your autoresponder application. You are done!

Now the mini-course works on your behalf. Visitors to your website automatically begin to build rapport with you and have a greater level of trust in your abilities as a consultant while you continue to build your business. As a result, you will find that it will help you land more clients as you start a consulting business.

Stephen Beck

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